The Rise of Lenovo

The Rise of Lenovo

Lenovo is a company of Chinese origin that started out in 1984. It branched out from the technology unit of the Chinese Academy of Science. During its initial years it didn’t produce any computers, what the company did was to resell and distribute foreign made computers in China. As the company slowly grew it finally began to produce its own computers in 1990. In just 7 years time by 1997, the company soon became the number one computer manufacturer in China.

Entering the World Market

Lenovo soon set its eyes on the world market. In order for them to succeed they needed a well known brand to assist them. They acquired IBM’s computer division at a price of $1.25 billion to boost their global presence. With IBM’s famous ThinkPad line of computers now under Lenovo leadership, the company now had a wide customer base throughout the world.

Even though Lenovo acquired IBM it did not rely solely on its popularity. The best marketing campaign Lenovo did for brand recognition was to sponsor the 2006 Winter Olympics in Turin and the 2008 Summer Olympics in Beijing. This made a lot of people all over the world notice the Lenovo brand and its products.

Lenovo Products

Lenovo is now one of the worlds top computer manufacturers and has numerous computer lines available for its customers. The various choices available would ensure that there would be a product that would fit your needs. Here is the latest product offering of Lenovo.

Laptop and Netbook

Value Line: These laptops are for the budget conscious individual.

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IdeaPad: These include the popular netbooks.

ThinkPad: These laptops are best suited for businessmen who need powerful models. This line is the best in mobile computing.

Desktop

IdeaCentre: These desktops are affordable yet powerful enough to handle the most demanding applications.

ThinkCentre: Best desktop line for your business.

Value Line: These desktops are for the budget conscious individual who wants more value for their money.

Workstations

ThinkPad: Mobile workstations that are powerful and best used by scientists, photographers or professionals who need that extra power in their computing.

ThinkStation: These desktops can easily handle 2D or 3D designs. Designers who use applications that require lots of computation or processing power would love to use this desktop.

Servers

ThinkServer: Every business has a central computer that controls other computers, This server can easily handle any size of network you may have.

Aside from these computers, Lenovo also carries accessories and other peripherals related to computers. These include monitors, batteries, and adapters.

Once you purchase a Lenovo product you are assured that what you get is the best product there is. The products usually have a warranty of 1 year from time of purchase. The support staff at Lenovo are available to assist you 24 hours a day if ever you have a problem. The after sales support that you get from Lenovo is second to none, this is why a lot of its customers love using their products.