With the arrival of modern marketing technology, effective lead management systems are the way forward. However, just generating and managing your leads is not enough. The key to successfully utilising leads is conversion, and conversion requires sales leads accountability.
- Identify the quality of leads
The first step to improve sales accountability is to identify the quality of your leads. In simple terms, the quality of your leads can be determined by their value to your business in the event that they are converted. However, this does not mean that lower value leads should be ignored.
The point of identifying the …