Why Internet Marketing is Important Marketing by the sue of integration of technology proves more substantial in the making of decision affecting business entities. Efficiency of digital marketing have been rate thought the high number of customers it can aid in serving within a period of time. Affilojetpack websites is one of the description of the company where most of its marketing decisions concerning the rate of their customers services in day An example is that both the adverts on website of the company are the same adverts on televisions, as well as YouTube However, there is a great disparity between consumers when an advertisement is placed on the Facebook and readymade websites. This is because many people tends to use Facebook more often as compared to television and readymade websites. Therefore, the marketing department of the coca cola company tends to embrace this fact in launching out their advertisement strategies. Nonetheless, many people argue that with the dynamics of the technological changes evident currently, many people have learned the use of YouTube to watch movies as well as to stream live news from different broadcasting stations in the world. This acts as a reminder to the marketing department in almost all companies to change its pattern of advertisement such a special deign of advertise would be advert on major news time like bumping on an advert of Coca Cola Company before watching his or her favorite movie on YouTube. Coca Cola Company gives more information on influence of the internet marketing in guiding the marketing decisions. Therefore, the application of the digital marketing ideology in making of decisions influences the decision that the company makes towards relaying of information to its customers that aids in the increment of the sales of the company. Coca Cola Company is a clear epitome of the firms that have been embracing the changing forms of the digital technology. Evidence of this fact emanates from use of the social marketing in making most of their adverts and considering the marketing as a factor when making decisions that concerns marketing of company. Actually, this has shown a significant change on the sales of the company in the 2016 compared to the other years. In addition, more employees have been increased in the company due to the increase in the number of clients in the company. Production of new brands in the market that never existed before constitutes another noted impact of internet marketing program. This can only be imaginable when the market share of the current goods of a company is elevated giving it a reason to create other products and introduce them in the market. For example, the manufacture of Red bull by the Coca Cola Company is specimen of new product that have increased an equal competition in the international market resulting in an increase market share of the company.