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Reasons to Send Holiday Cards You would think that sending of holiday cards would be a thing of the past with all the emails, telephone calls, tweets, texts, Facebook post and social networking opportunities. Instead, the personal relationships made by holiday cards are becoming more important than ever and here are a few reasons why. You have to put in some little extra effort into growing and maintaining your relationships. You may have followed up on your last meeting by calling the person, but that has become expected. You have to work at strengthening relationships and holiday cards will do just that. When you recall someone with a thoughtful holiday card, you’re letting them know that they mean a great deal to you. Taking some time to deal with and send them a card shows them that they are important for you and your business. It takes much effort to establish loyalty and much more to maintain it. Closing that first sale is vital, but you want that client to return. You do not want them going elsewhere; you just want them to believe that you are providing them the very best in quality, cost, service, and service or product. To ensure that they simply think of you, you need to earn their confidence and maintain their loyalty. Sending them holiday cards will allow them to know that they matter to you. Even better, remember them with personal anniversary cards, birthday cards and thank you cards throughout the year for keeping your name memorable and retaining their royalty.
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It has been shown that people ignore more than half the emails they receive every day. Unless they are trying to find an email from you or are getting something free in a discount that they need, they will only peek at emails and delete them. Custom imprint holiday cards that are sent through the mail and addressed to the person getting them will always be appreciated and opened. During the holidays, these cards are frequently displayed for all to see. What better method to market your business to those who matter.
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We have all made the excuse that we do not have enough time to choose, address and send holiday cards. But, this once a year ritual is worth the effort in case you want to stay connected with customers, friends, family, and business associates. Take time now to go ahead and pick a layout that includes thoughtful custom imprinted verses and your customization. Round up your mailing list and take this chance to update your mailing addresses. You might even enjoy remembering each addressee as you put your surprise holiday card into the envelope. With some bit of effort and time spent, you may reap the benefits of lasting partnerships and stronger relationships.