Website link popularity building is actually a very expansive and indistinct term and explains any and all strategies and techniques undertaken to direct hyperlinks back to your original website from other third party sites. If you compare search engine crawlers to be cars and webpages the various destinations that the cars are traveling to, then links are the roads that connect these destinations i.e. the links.
These links assist web users in getting to the right webpage which will provide them with what they have been searching from. Link popularity building acts as a Global Positioning System or GPS of a car for the web users that makes getting to the right webpage a very easy task. It is all about simplifying things for the user and making sure that the user lands on your website.
SEO experts are very much in demand all over the world and most of the SEO Companies are bogged down with multiple clients and numerous assignments. Businesses worldwide are seeking SEO services. The only thing you have to do is follow some simple ways to ensure that prospective clients approach you.
1.) Set up an affiliate program
Start by offering discounts to your clients on the SEO work that they have assigned to you if they refer your name to others thus increasing your business by brining in new clients. This is a great way to increase your clients and also to make your current clients happy because of the discount.
2.) Optimize your company website
SEO Companies spend all their time optimizing websites of their clients but forget that the most important website to be optimized is their own. You might have a website with a high ranking but it has to also include information about your services and packages, testimonials etc. Building customer satisfaction is possible through optimization of your own website.
3.) Hold conferences
Though interacting on the internet with your client is possible it always better to interact in person. Try to hold conferences with your clients and also prospective clients to build your brand value. More and more people will flock to your conferences if you do a good job over there.
It has been reported that eBay, the market leader in online retail and shopping giant has bought the local inventory website, Milo.com in return for $75 million in hard cash. Milo had been previously in the hope of becoming the “local product data’s Google”. So obviously this deal has come as a surprise but this might be the best decision as a strategic venture. The ultimate aim might be incorporating Milo’s data in to the eBay results for a combined outcome.
This might be a result of Google having recently revealed its local product inventory. eBay would have wanted to include that principal in this segment hence the acquisition of the Milo. Additionally, it had been reported that data was being syndicated to third parties by Milo.
With the advent of local product information coming on the internet, it has been observed that online shopping websites like Shopzilla and Nextag have become lessened because of nonspecific providers related to the information of reviews and pricing. In this specific category Amazon has defeated everyone straight on. This brings us to the conclusion that even Amazon might be pondering about entering the local products zone as Google and eBay both have shown their commitment towards it.
Observant website owners might have noticed the fluctuating ranking of their website on Google, visibly for no apparent reason. The keywords which were so successful for your website for months in a row might be acting useless for you right now. This is a global phenomenon which has been affecting everyone on the cyberspace and is known as Google Dance.
Google Dance is an expression that has been coined in order to elucidate the fresh search engine algorithms that are put in action by Google occasionally. The recent Google Dances this year have left website owners in a quandary as many websites that were previously on the top position have gone down to rankings as bad as 300. In some cases the ranking of the website has actually disappeared from the Google charts.
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