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Viral marketing techniques

December 3, 2009 Marketing

Viral marketing techniques:

Every website owner looks for quality traffic, fact is that many people spends insane amount of money on newspaper ads, banner ads for gaining traffic. But really you don’t have to spend any money on viral marketing. Viral marketing is really a great method to gain quality visitors to your website and also a great source for inbound links. Let your fans to do everything. Viral marketing techniques take video promotion, flash games, books, software’s and many techniques to promote your business.

Video promotion:

Video promotion is the best marketing technique for your online business. The most important thing is to create emotion filled, interesting and a high quality video. Make sure your video should be very different from other videos and it should express an idea with commitment and dedication. Forget about your product. Try to create a video which should be unexpected and try to focus exclusively on the concept. Later you can mix your company or product id in the end of video.

Just checkout below video which is having almost 7,517,129 views in first 3 months.

You should have observed 3 important points in that video. One is Resolution, unexpected logic, information from that video. Am I right?

If the video is nice we tell our friends to watch it. Just take the advantage of “word of mouth”. Everyone knows this phenomenon. If the video or gadget is nice it spreads automatically.

Ebooks promotion: Viral marketing through ebooks is also a great technique to gain visitors. Ebooks are electronic books which can be easily downloaded from any website and can be passed to anyone very quickly. I have a friend who used to read ebooks regularly. Like how we rewrite content extracting from other websites similarly he rewrites ebooks by keeping his website link as a publisher. The main difference between him and other ebook writers is that many writers publish ebooks for some incentives. But he publishes for free of cost so that anyone can download that Ebook. Similarly you can use same concept with softwares, plugins etc.

Participate in comment section: Connect with your audience and respond them politely. If some visitors leaves a comment in your website he will definitely visits your website to check whether he get the answer from you or not. Keep in mind that “Emotion” is the keypoint in viral marketing campaign.

Sponsored links: Millions of people are using wordpress themes. Every blogger wants to make his website appearance good, but most of them don’t have enough knowledge in designing and coding. That’s why they will download wordpress themes from websites.

What you can do if you are a wordpress designer?

Just design a complete wordpress theme with good design and some extra features. Keep your website link in the footer and start doing publicity. Submit your theme to 70-80 wordpress related sites where you can add your theme for free. You can expect 1000’s of downloads in a very short time if you have good knowledge in theme promotion and a developing a good looking theme. In this way you can gain many home page links from high authority websites.

This is also a good viral marketing technique. If your theme is good enough it spreads out automatically. This is really a beautiful method to gain link popularity and viral marketing trick.

Affiliate program: Affiliate programs are also a great concept to gain thousands of visitors. Setup an affiliate program on your website and you can see good amount of traffic for your site. Honestly, you don’t have to work anything. Everything will be done by your affiliates. You just have to pay commission to the affiliates from the profit they have generated. If you pay good margin to your affiliates, automatically your product becomes popular and the number also affiliates increases. As the number of affiliates increases both revenue and traffic increases.

Well, there are many viral marketing techniques. Your product spreads virally only if you promote completely different from the normal standard form. Viral marketing gets you much more traffic and sales when compared to straight advertising.

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