It is said that in today’s world the rich get richer everyday and the poor stay poor. This is not seen only in the real world but also in the cyberspace. If you observe a network then you will see that nodes that are well-connected tend to attract new links with ease. While on the other hand the nodes that are connected poorly attract links at a very poor rate. So essentially is a node happens to have twice the number of links that another node has then it becomes twice the time likely to get a new link. This effect of the rich getting richer actually is the driving force of network evolution.
Now we gradually shift to the world of Search Engine Optimization from networking and we observe that the same effect takes place here too. Every avenue used in the SEO world like social media, content development, email list building and blogging works with the same principle. For example an email marketer who has a huge email address list can easily add more than a 100 fresh subscriptions via the strength of the accessible influence it already has when compared to a less fortunate competitor who might be starting with a meager list of not more than 10 email addresses.
Another example is any website which is ranked at the top. This kind of website easily earns a number of natural links everyday, but a newbie who is in the struggling stage might be trying his level best at links and still failing. Even if the newbie has better quality and reasonably priced products or services, it will not matter. This is so as the website at the top already has an established reputation.
Still, there is no need to lose heart if you are from the poorer or struggling bunch as there are a few strategies that can give you a push in the beginning itself. This is important as well begun is indeed half done. Try to make your presence felt on multiple social media networks. The thing to try out for is to get every channel covered in the basic way at least. Make sure you create a website that is accessible and has some basic targeted keywords too. Maintain a regularly update blog and an RSS feed. Try to create an industry presence by being active and vocal on the internet.
Always begin with something you are relatively familiar with and do not jump into something that is alien to you. Getting comfortable in the beginning is important as once you have aced your field you can move out to other channels. Always remember to measure your progress and this is the most important aspect of Search Engine Optimization. If you do not exactly where you stand then you will not be able to determine how far the summit is. Invest your time in analytics and conversion tracking which analyzes everything and lets you know which channels have been working for you and where you need to improve. Constant evaluation will make you understand where you are going wrong and what you are doing right.
Have heart and kick-start your SEO campaign successfully and enter the “rich get richer” world.