Observant website owners might have noticed the fluctuating ranking of their website on Google, visibly for no apparent reason. The keywords which were so successful for your website for months in a row might be acting useless for you right now. This is a global phenomenon which has been affecting everyone on the cyberspace and is known as Google Dance.
Google Dance is an expression that has been coined in order to elucidate the fresh search engine algorithms that are put in action by Google occasionally. The recent Google Dances this year have left website owners in a quandary as many websites that were previously on the top position have gone down to rankings as bad as 300. In some cases the ranking of the website has actually disappeared from the Google charts.
Many of our clients have gotten in touch with us as they thought that they might have messed up something in the website resulting in the ranking drop. But website owners need to relax and understand that this is not their fault. The thing that happens is that Google tests fresh search algorithms from time to time in order to help people get relevant search results and also to penalize websites using illegal strategies to get better search rankings. Most times the fresh algorithm does not give better results though.
Most people try to get as much as knowledge as possible about the fresh search algorithm and optimize your website again according to it. This is a bad decision as Google uses more than 100 elements which are important to rank a website. You can not possible find all of them and try optimizing your website to suit them. Also you have no idea till when the ongoing Google Dance is going to last and even if you manage to somehow optimize your website in sync with the current Dance then you will have to it all again on the commencement of the next Google Dance. Lastly if you spend so much time optimizing your site for Google you will lose out on being on search engines such as MSN and Yahoo.
Reading the given guidelines for every search engine should be the first step and you should ensure that your website is following all the policies or else face penalties. Waiting is the next step as it could take as long as a month for results to revert or change to something else entirely. Monitoring your website once a week is sufficient.
To conclude SEO is but one Internet Marketing strategy, Spend you time on other strategies while the Google Dance works its course. It is the overall strategy that gets bigger results. Stay sharp, stay focused and stay patient.
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