How to improve Marketing and traffic with social bookmarks :

First of all, we need to understand what social book marking is. This is medium by which users are able to share, organize, manage and search book marks of web resources. Social book marking is getting popular day by day among people mainly the young audience to spread the word- of mouth and hence increase the marketing of new products, services and brands. Social bookmarking is a type of communication between various resources over the internet. This helps bring quality traffic onto the website and gives thousand of potential customers. This service has been out in 2003 by Del.icio.us and ever since there has been a kick start for social book marking.

Let us know see how social book marking works. Just take an example that you have heard a recent story and now you are telling it to your friend. The story might be some piece of information which you want to share with your friend. Now, your friend keeps telling that story to his friends and companions. This way the information just moves around and story goes on. One of the most effective marketing tools is word of mouth. With the advancements in internet technologies and marketing strategies, this type of marketing has become popular and more and more people are adopting this type marketing. Social book marking is promoting this kind of marketing over the internet.

There are various social book marking websites available over the internet such as Digg.com,Technorati, StumbleUpon etc. These web sites allow users identify and bookmark the web pages and links with the click of mouse which seem to be worthy of sharing. More the number of clicks, greater is the popularity of the link on these social bookmarking websites and then they prioritize these links on these sites. Among the entire social book marking websites, Digg.com is the most popular website which receives maximum traffic and has approximately eight million visitors monthly.

These websites are offering their services in such a way that they give the platform for various websites to improve the marketing effectiveness. With the help of social book marking, it has not only become easier to share the information, but it is also easy to manage and organize these links. This way the information related to products and services is easier to promote online. More features and services have been put to enhance the effectiveness such as rating and comment on the book marks, ability to import and export the book marks, email the book marks to other people online.

However, when you are considering social book markings, there are few guidelines explained below:

• The content which you choose for social book marking must hold some value and it must be unique. The content which you want to share among people online must be worthy of sharing. Irrelevant and junk messages must be avoided. The content may be informational, funny or just the plain text, but it must be provided value in case you are willing to share it.
• The process of book marking must be made easy. The links to book mark the web page must be aligned to the text or content which is to be shared. The information must be easy to locate for users and let the customers and visitors easily get the information and share the same online.
• There are ways to represent the book marks on the web page. You must communicate with customers and visitors through the website such as instead of providing some boo mark links, try to use phrases like “ Share This” or “Bookmark Us”.

Considering the factors of marketing, you must consider social book marking as a tool to promote your products, reach more and more people using these great websites and enjoy heavy traffic on the websites. Also, social book marking has great role to play in search engine optimization. This is one of the services offered in search engine optimization to increase the traffic on the website. The main disadvantage of social book marking is that it is susceptible to corruption as the spammers are also using social book marking the same web page and links number of times to be more visible on search engines. However, it must be used for marketing to get recognitions on the internet.