What we think about links ads and paid links

This particular issue has always been debated and different people always have differing opinions about this. Many of our clients and contact have raised the issue of link ads and paid links and asked us what our views are about them. Though it is common knowledge that this practice violates Google’s Quality Guidelines many people still go for it. So we have decided to address these concerns on our blog and let our readers know what we really think about paid links and link ads.

What we believe:

• The purchase of and selling of links has a lot of risk involved.

• The newer and smarter methodologies might help in temporarily reducing the risk involved, but it never really leaves.

• When a search engine decides to penalize you because of your paid links the penalty differs according to the size and reputation of your company. Larger companies with popular sites are penalized les severely than smaller corps.

• A major part of SEO is to determine the environment that you are working in and also abiding by the rules set by the authorities in it to gain the maximum benefits and minimal penalty.

• Using means like paid links and link ads to manipulate the SEO environment in some way is not entirely unethical or illegal but it does harm the business a bit if you happen rely completely on traffic gained from search engines.

• We neither recommend nor reprimand the usage of paid links or link ads, including their selling and buying.

• The above point is because there can be a lot of risk involved in this practice and not because it is morally or legally wrong.

• Over years of intense SEO services that have been provided to people all across the world we have realized dedicated SEO work and organic Link Building are effective methodologies to gain a higher traffic and elevated ranking in the longer run. This is much less risky than the practice of links ads and paid links and has more permanent results.

The Exact Steps To Be Taken To Crate Or Improve Your Landing Page.

A landing page is the first thing that your visitors see on your website. It is supposed to captivate them and make sure that they stay longer. This should eventually lead them to buying your service or products so that you make profit. This ultimately is known as conversion and conversion is what you should seek.

Below are a few points that will help in creating a better landing page:

Describe what kind of conversion you require

Before you get started on the process of designing your landing page you need to describe what sort of conversion activity your landing page would be having. For example if it is a landing page for a newspaper then the conversion activity needs to be the entering of the visitor’s email address into your form and clicking the button of acceptance. Keep it clear.

A little research never hurts

Make sure you do some demographic research as this will help you understand what exactly your visitors may want and what kind of offers they are looking for. Build your website with your ideal visitor in mind. Ensure that the info on your page is not generic and focus only on your target audience. Keep the landing page on target.

Why Exactly is Spam And Manipulation Is Not Getting Penalized By Google

Diminishing scalability against spam

Maybe Google’s team has been finding it difficult to battle different kind of spam and manipulation off late. This might be because of its constantly elevating proportions, complexity and the high requirement in searches. Over time maybe the amount of spam has increased so much that Google’s forces have weakened and they do not have a strong-enough stance against spam. Today there are hundreds of billions of spam webpages which is far more than what it was a few years before.

Maybe they are working on a bigger mission

Everything that is happening right now might be a part of a bigger strategy devised by Google. They might be letting a big chunk of spam pass through their filters but may be planning to release a new algorithm that will take down the majority of the spam or at least cripple it. It might even target specific kinds of link manipulations. But if this is the scenario then it has been a very long time since Google has done an update of this sort. The last algorithmic update was MayDay and it had a perceivable yet small impact.googl

No wish to discard the valuable because of the useless

It is a known fact that all sorts of link manipulation and spamming techniques have evolved tremendously in the recent years. Google might be afraid of the fact that many good and relevant websites make use of these questionable methods. So if they try to penalize the particular technique that has been used in the type of website then the usefulness of Google’s index would go down. If this happens to be the scenario then it is recommended that Google make use of subtler and targeted systems for careful detection and the consequent elimination. But this might prove to be a somewhat hard.

The “Rich Get Richer” Effect In The SEO World

It is said that in today’s world the rich get richer everyday and the poor stay poor. This is not seen only in the real world but also in the cyberspace. If you observe a network then you will see that nodes that are well-connected tend to attract new links with ease. While on the other hand the nodes that are connected poorly attract links at a very poor rate. So essentially is a node happens to have twice the number of links that another node has then it becomes twice the time likely to get a new link. This effect of the rich getting richer actually is the driving force of network evolution.

Now we gradually shift to the world of Search Engine Optimization from networking and we observe that the same effect takes place here too. Every avenue used in the SEO world like social media, content development, email list building and blogging works with the same principle. For example an email marketer who has a huge email address list can easily add more than a 100 fresh subscriptions via the strength of the accessible influence it already has when compared to a less fortunate competitor who might be starting with a meager list of not more than 10 email addresses.